Targets

Become the holistic app of wellness

By offering content on various areas of wellness (yoga, meditation, sports, nutrition, self-development) instead of mastering a single specialty as competitors do (Down Dog, Petit Bambou, Headspace).

My contribution

During the whole project, I led a team of 2 product designers working exclusively on Zen by Deezer (while leading 2 other applications creation in parallel). As the project became more strategic, I started to contribute personally to the delivery in addition to my management role.

Features examples

Playing behavior

We first thought that we should apply music playing rules to Zen's content. But it appears that yoga or meditation episodes are not meant to be played in a row like music does. Except that Zen offers both music and non-music content. Users were complaining.

So we introduced a screen between each episode in addition of an option accessible from the player.

Personalisation

The homepage evolves during the day, offering one header for each moment of the day (morning, day, evening, and night). There is a matching illustration for each context, with a welcoming message and a piece of advice (changing each day).

We went through several iterations (A/B test, test in production) to get something both appealing and useful to users.

Results

Native mobile app released

on iOS and Android

Award received

Best app Self-development Google Play 2023

100 000

Downloads

Of the app during the first year

Web redeem code funnel

To enhance B2B conversion

> 10

Partnerships deals

To distribute Zen from 3rd party such as Fnac, Lidl, etc.

Methodology

User research

User interviews
Unmoderated and moderated user tests
UX diary

Data driven
decisions

A/B test
Tracking

Collaborative
way of doing

Workshops
Brainstorming (including various roles from PM to engineers.)

Zen by Deezer

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My contribution

Methodology